Limba Engleza test grila

TRUE/FALSE

Precizati daca urmatorul enunt este adevarat (true) sau fals(false).

Sometimes advertising can be a form of research.

ANS: T

The World Trade Organization is the international forum that provides the Most-Favoured-Nation principle.

ANS: F

Women haven't always had leading positions in major corporations and private sector organizations.

ANS: T

Some companies reward their customers by giving some of their money back.

ANS: T

To market a product means to advertise and offer it for sale.

ANS: T

A parent bank in one country that has a subsidiary in another country.

ANS: T

A domestic bank is one that operates exclusively with national currency.

ANS: F

The persons who have a staggering IQ are always very determined to succeed.

ANS: F

An ATM is an Automated Teller Machines that simplifies financial transactions with customers.

ANS: T

The head of a university is called dean.

ANS: T

A company that looses its customers is a company that doesn't have a high degree of defection.

ANS: F

Most selling sites are designed to move consumers through multiple stages of the decision-making process.

ANS: T

On January 2008, Vodafone made the UK's firstmobile call.

ANS: F

If a company advertises products that are similar to others, it must make ample use of imagery in association with attractive symbols

ANS: T

Technology has created a new commercial reality that led to the emergence of global markets for standardized consumer products

ANS: T

The usual technique for defining an individual's lifestyle is called psychographics and it involves measuring attitudes and interests in diverse areas such as work, politics, recreation and the like.

ANS: T

Creative people have a lot of fantasy, inspiration and intuition but they don't have logic at all.

ANS: F

There is no genuine clash between selling and 'being creative'

ANS: T

All managers spend most of their time talking to people.

ANS: T

Perceptions have nothing to do with consumer behaviour.

ANS: F

"Right-brain" dominated people are smarter than the "left-brain" dominated ones.

ANS: F

Recent studies show that consumers don't access information on the Internet before making major life decisions.

ANS: F

The typical Internet user is a young, techy, up-market male professional.

ANS: F

A marketplace is a square such as Victoria Square

ANS: F

WAP services give you the possibility to send messages whenever you can't talk.

ANS: F

An employer is one who works for person in exchange for a monthly subsidiary

ANS: F

To achieve greater customer retention direct marketers have switched the emphasis from product to service.

ANS: T

If a company wants to keep its high-spending customers, it must sell only expensive stuff.

ANS: F

The international trade growth has been favoured by long periods of war.

ANS: F

The manager is the owner of a company.

ANS: F

All employees are checked by their supervisors.

ANS: T

Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their advertising mainly on pure emotional symbolism.

ANS: T

A "hot" product is a brand new product that appeals very much to the public

ANS: T

B2C marketing designates a set of transactions between two companies.

ANS: F

The price at which a product is offered for sale to the public represents its market price.

ANS: T

The marketing department of a company deals with advertising, market research as well as selling.

ANS: T

At present, women are better educated and hold more jobs worldwide than ever before.

ANS: T

The purpose of advertising is to persuade.

ANS: T

The use of direct distribution mail order or direct delivery of services is one of the direct marketers' most powerful weapons

ANS: T

If you have good interpersonal skills, it means that you can't have a lot of friends

ANS: F

The Coca-Cola Web site consists of twelve different sections.

ANS: T

A manager who is technically competent is one who knows how to plan, lead, organize and control his own work as well as that of the other employees.

ANS: T

A market leader is one who sponsors the most advertising campaigns.

ANS: F

To have an enterprising orientation means to be a good entrepreneur.

ANS: F

People aged 50 and older never use the Internet

ANS: F

When you flatter someone means that you bruise that person's feelings.

ANS: F

Today a growing number of appliances and systems operate on analogue information.

ANS: F

Someone who makes market forecasts is one who predicts the weather.

ANS: F

Advertisers' job is to sell

ANS: T

A director is one who writes screenplays for movies

ANS: F

Vodafone is the world's biggest mobile network operator.

ANS: T

The charismatic managers are also the most persuasive.

ANS: T

In a big company, such as IBM, for instance, the general manager is the one who hires people.

ANS: F

You can't become a successful manager if you don't have some inborn managerial traits.

ANS: T

The process of identifying the specific needs of segments and selecting one or more of these segments as a target is called branding.

ANS: F

In Sweden, more than 45 percent of administrative and managerial positions are held by women.

ANS: T

To be creative implies to be a very organized person

ANS: F

A company that is risk averse is one that doesn't test the market before taking its marketing decisions.

ANS: F

Advertising shouldn't be entertaining

ANS: F

Won.com site offers a lottery prize of up to $1000 million for visiting it.

ANS: T

A manager's daily chores include resolving conflicts among subordinates.

ANS: T

Vodafone has a strong visual identity based on the colour red

ANS: T

Federal Express is an excellent example of how expensive a well-designed service web site can be.

ANS: F

Perception is the process by which people derive meaning from within themselves ( such as a feeling of frustration) or from the external environment

ANS: T

An assertive person is one who always speaks very loud.

ANS: F

Marketing deals exclusively with advertising products

ANS: F

The World Bank was initially formed in 1944 to aid countries suffering from the destructions of the war

ANS: T

Only the market leaders are quoted at the Stock Exchange

ANS: F

Both branches and subsidiaries are full-service banking institutions

ANS: T

To satisfy the customers' needs means to have the best prices on the market

ANS: F

The direct mail campaigns are a form of electronic advertising

ANS: F

To overcome a problem means to fail solving it

ANS: F

Connectivity makes bits to flow from one appliance or location to another

ANS: T

Most Asian and Islamic countries exhibit female preference, manifested in China by the widespread practice of aborting male fetuses

ANS: T

"Left-brain" dominated people tend to focus more on their feelings.rather than on their reason

ANS: F

A CEO manager deals with the accounting department of a company

ANS: F

Philip Kotler is the author of best known marketing books: Principles of Marketing and Marketing: An Introduction.

ANS: A

A home appliance is: a device designed to perform a specific function, especially an electrical device, such as a microwave, for household use.

ANS: A

Marketing deals exclusively with advertising products.

ANS: F

The process of identifying the specific needs of segments and selecting one or more of these segments as a target is called branding.

ANS: F

Most managers spend most of their time answering phone calls.

ANS: F

People with a high IQ are the best managers even if they are lazy.

ANS: F

If a company advertises products that are similar to others, it must make ample use of imagery in association with attractive symbols.

ANS: F

Recent studies show that consumers do not access information on the internet before making major life decisions.

ANS: F

The International Monetary found creates multinational reserve assets that member nations can draw upon for financial support.

ANS: F

Perceptions have nothing to do with consumer behavior.

ANS: F

The following two sentences have the same meaning:

Failure in one examination should not stop you from trying again.

Lack of success in one examination should not stop you from trying again.

ANS: A

The following two sentences have the same meaning:

John is the bread-winner in his family.

John's earnings financially support his family.

ANS: A

This sentence is grammatically correct:

Jack was doing some filing when his boss asked him to find an invoice.

ANS: A

This sentence is grammatically correct:

When the phone rung I been discussing the new marketing strategy with our manager.

ANS: F

This sentence is grammatically correct:

We might have lost a great deal of money on that business deal if we not taken our accountant's advice.

ANS: F

This sentence is grammatically incorrect:

I don't have no any superstitions.

ANS: A

This sentence is grammatically incorrect:

I am working on this project right now.

ANS: F

This sentence is grammatically correct: 

I have been working at IBM since 2006.

ANS: A

These sentences are grammatically correct.     

We don't need no education. We don't need no thought control.

ANS: F

This sentence provides correct information:    

The economic recession brought prosperity to the world.

ANS: F

This sentence is grammatically correct:

Their new car looks very impressively.

ANS: F

These sentences are grammatically incorrect:

I doesn't talk to many people. I talks to few people.

ANS: A

These sentences are grammatically correct:

Have you got any information about marketing strategy?

There are some notes in the red file on my desk.

ANS: A

This sentence is grammatically correct:

If I had lost my credit card the last time I was at the Mall, I would have gone to the bank to get a replacement.

ANS: A

The following sentence provides correct information:      

If you want to open a bank account you should go to a bank.

ANS: A

MULTIPLE CHOICE

Alegeti raspunsul corect:

If Jane                      her homework the professor will give her a low grade.

a.   will forget

b.   forgets

c.    have forgotten

d.   had forgotten

ANS: B

If it snows the athletes                         for a run.

a.     will go

b.     would go

c.      would not go

d.     will not go

ANS: D

We                       to the Louvre Museum if we had stayed in Paris.

a.     would have went

b.     would had gone

c.      go

d.     will had gone

ANS: B

If Jane visited us we__________to the restaurant.

a.     would go

b.     go

c.      went

d.     would have went

ANS: A

We______________ the wrong bus if John had asked for directions.

a.     would not have take

b.     would not have took

c.      took

d.     would not have taken

ANS: D

Did you __________ the concert last night?

a.     enjoy

b.     have a good time

c.      please

d.     amuse

ANS: A

He is the actor I __________

a.     admires most

b.     like best

c.      adores

d.     loves best

ANS: B

There are different _________about the stock exchange.

a.     idea

b.     opinions

c.      meanings

d.     meanings

ANS: B

She is good _____playing the guitar.

a.     at

b.     about

c.      on

d.     with

ANS: A

Mary doesn't __________going to work today.

a.     feel like

b.     likes

c.      wants

d.     wishes

ANS: A

In some companies, there are two separate boards, an __________ for the day-to-day business and a supervisory board for control purposes.

a.     executive board

b.     supervisory board

c.      executive

d.     committee

ANS: A

The marketing acronym PFP me

a.     Pay For Performance

b.     Play For People

c.      Pay Free Product

d.     Play For Props

ANS: A

The marketing concept customer acquisition cost me

a.     the cost associated with acquiring a new customer

b.     the money a company shells in order to pay off a disgruntled customer

c.      the cost associated with bribing a customer

ANS: A

The term End User of a product refers to:

a.     the ultimate consumer of a product

b.     the person who purchases a defective product and can not use it

c.      the person who is the last one to use a product

ANS: A

A young man seeking car insurance for a sports car will pay a higher insurance __________ than a middle aged woman driving a sedan.

a.     payment

b.     premium

c.      pay

ANS: B

A board of directors is a body of elected or appointed members who oversee the activities of a company. It may also be called:

a.     board of trustees

b.     board of governors

c.      board of managers

d.     all answers are correct

ANS: D

Amalia has decided to get rid of the ___________ in her house. She cleaned her closets, kitchen and living room and donated everything she doesn't use to a charity.

a.     clutter

b.     owns

c.      possessive

ANS: A

When your account is in the black you are in one of the following situations:

a.     Overdrawn at the bank

b.     In deep trouble with the bank hence the term in the black

c.      You have some money in your account and do not owe money to the bank

ANS: C

When your account is in the red you are in one of the following situations:

a.     You owe money to the bank

b.     You have lots of money in your account and the bank sends you festive red letters

c.      You won the lottery

ANS: A

If you had wanted to succeed you _______________ harder.

a.     worked

b.     will have worked

c.      would had worked

Referat: Proiect tematic - jurnalul de toamna - legumele, fructele și vitaminele Referat: Proiect de activitate integrata: grupa mijlocie - in ograda la bunica

d.     would have worked

ANS: D

U.S. banks expanded and opened many _________ in foreign countries.

a.     branches

b.     rooms

c.      institution

d.     places

ANS: A

The firm ____________a great deal of money on the deal.

a.     is believed to have lost

b.     loose

c.      like

ANS: A

What would have happened if the intervention _________________well?

a.     had not went

b.     had not go

c.      had not gone

d.     gone

ANS: C

Bill can make other people see his viewpoint.

a.       Bill is bilingual

b.       Bill is persuasive

c.        Bill is flexible

d.       Bill is computer literate

ANS: B

Eric is a pragmatic man.

a.     Eric can find practical solutions to   various problems

b.     Eric finds absurd solutions to his problems

c.        Eric can solve computer problems

d.     Eric has many troubles

ANS: A

Pam is a flexible person. She lived in many countries and learned local languages and made many new friends.

a.       Pam can adapt to changing circumstances

b.       Pam doesn't like change

c.        Pam is lonely

d.       Pam is a xenophobe

ANS: A

At 6 p.m. yesterday afternoon Mr. Smith _______________some clients in Toronto.

a.     was seeing

b.     seen

c.      were seeing

d.     have seen

ANS: A

We ____________our expansion plans when the chairman suddenly got up and left.

a.       were discussing

b.       was discussing

c.        discussed

d.       had discussed

ANS: A

Giving employees shares .. .

a.     can help to increase motivation

b.     dealing with the financial forecasts

c.      finding a new talent

d.     is dealing with emotional problems

ANS: A

I told him __________ a teacher and that I lived in Paris.

a.     I were

b.     was

c.      I was

d.     were

ANS: C

Rolls Royce is well known for _______________ hand-made luxury cars.

a.     manufacturing

b.     manufacture

c.      fabric

d.     deal

ANS: A

Potential clients were not ________ clearly enough, and the company made the offer too attractive.

a.     targeted

b.     make

c.      target

d.     seek

ANS: A

The company sold many _______________, but after paying for the incentives, it ended up with a loss of about $6 million.

a.     appliances

b.     appliance

c.      good

d.     service

ANS: A

Brooms and Dustpans Company did very little ___________ and it based its promotion on outdated figures that showed that very few people ever took up "special promotions".

a.       studied

b.       think

c.        research

d.       surveyed

ANS: C

Mops and Buckets Company offered their loyal customers a very ____________: "buy a bucket and get a mop for half price".

a.     attraction promotion

b.     attractive promotion

c.      attractively promotion

ANS: B

The executive board met in order to discuss ways of

a.     improving morale among first line managers.

b.     incentives morale among first line managers.

ANS: A

Mops and Buckets Company went bankrupt when:

a.     their last product was a total failure.

b.     all their products were very successful.

ANS: A

A stockbroker is:

a.     a professional who works at the bourse.

b.     a professional who sells live stock.

ANS: A

The managers were summoned by the executive board and

a.     asked to explain why they didn't come up with ways of cutting costs.

b.     ask to tell why they came up with ways of cutting costs.

ANS: A

A Curriculum Vitae should be accompanied by ______ .

a.     a covering letter

b.     an intention letter          

c.      a motivation letter

d.     an inquiry letter

ANS: A

The most important thing you should specify in an application letter is ______ .

a.     the position you are interested in

b.     the salary you would like to have

c.      the year when you graduated

d.     the reason why you want to change your job

ANS: A

Marketing is ________ .

a.     a business that makes or processes raw materials into a finished product

b.     the system of buying and selling goods under competitive conditions

c.      form of advertising by means of which marketing communications are sent to customers using the postal service

d.     the theory and practice of presenting, advertising ans selling things

ANS: D

An employer is ________ .

a.     person in charge with checking the others

b.     a person or company that employs people

c.      person who controls the selling of a company's products      

d.     a person who works for somebody or for a company in return for wages

ANS: B

I ______ very disappointed. Your last school report was a disaster.

a.     fill

b.     fell

c.      feel

d.     feil

ANS: C

Shakespeare ________ "Romeo and Juliet".

a.     has written

b.     wrote

c.      had written

d.     was writing

ANS: B

English is _______ by many people.

a.     spoken

b.     spokened

c.      speaken

d.     speaked

ANS: A

As soon as I _______ the project, I will let you know.

a.     will finish

b.     finished

c.      will have finished

d.     finish

ANS: D

He ______ down a street near his home when he was kidnapped..

a.     walked

b.     had been walking

c.      was walking

d.     is walking

ANS: C

By the end of this year he ______ ten years in prison.

a.     will be spending

b.     will spend

c.      will have spent

d.     has spent

ANS: C

They said that the new constitution ______ soon.

a.     would be voted

b.     will be voted

c.      would vote

d.     is voted

ANS: A

_______ the jury _______ a verdict?.

a.      Have ____ reached

b.      Has ____ reached

ANS: B

If we only . . .what our competitors plan we could avoid launching a similar product.

a.     were knowing

b.     had known

c.      knew

ANS: C

After you . . . this faculty will you attend an MA course?

a.     will finish

b.     will graduate

c.      graduate

ANS: C

I wish I . more imagination.

a.     have had

b.     to have

c.      had

ANS: C

It's about time you . . . ..us your suggestions.

a.     presented

b.     will present

c.      present

ANS: A

Somebodythe board on what's happening here.

a.     informs

b.     will inform

c.      inform

ANS: C

Some think that if they write on purple paper their application will . . .

a.     stand out

b.     be better

c.      be funny

ANS: A

If you really understand the customer's needs you can touch them at . . of their being.

a.     the sole

b.     the heart

c.      the core

ANS: C

The market research represents the study of what people buy and why and it is usually . . .by a company before it develops a new product.

a.     driven

b.     conducted

c.      offered

ANS: B

A marketing strategist should decide if products in the sector are primarily sold on "logic" . . on "emotion".

a.     either . or

b.     neither . nor

c.      rather than

ANS: C

Do you think that advertising should also be . . ?

a.     entertaining

b.     playful

c.      funny

ANS: A

The direct marketing's . . .on entertainment is clear: there is no room for it in direct communications.

a.     problem

b.     question

c.      stance

ANS: C

Please, find my CV . . .

a.     attached

b.     enclosed

c.      sent

ANS: B

If you are just . . ..a business you obviously don't have any existing customers.

a.     ending

b.     beginning

c.      starting up

ANS: C

The advertiser's job is to make the product . . .

a.     look better

b.     better

c.      smarter

ANS: A

B2C, business-to-consumer electronic commerce is a form of electronic commerce in which products and . . . are sold from a firm to a consumer who this way doesn't have to buy from a traditional shop.

a.     services

b.     things

c.      goods

ANS: A

Ad writers forget they are salesmen; instead of sales they seek . .

a.     power

b.     applause

c.      money

ANS: B

A very important marketing decision is . . .resources between the existing customers and the new ones.

a.     to give

b.     to share

c.      to allocate

ANS: C

You..my advice: leave those files for tomorrow!

a.     takes

b.     take

c.      have taken

ANS: B

The purpose of advertising is to . .

a.     persuade

b.     advertise

c.      display

ANS: A

The manager suggested that prices . kept low so as to attract new customers.

a.     could be

b.     would be

c.      be

ANS: C

Global economy ..a rapid growth if funds weren't directed toward military adventures.

a.     would register

b.     will register

c.      registers

ANS: A

The aim of marketing is to make selling . . .

a.     mare expensive

b.     superfluous

c.      nicer

ANS: B

If an advertising agency doesn't sell then it isn't . . .

a.     trendy

b.     creative

c.      non-creative

ANS: B

A famous advertiser called Cyrus Curtis considers that the key ingredient of an ad is its . . ..

a.     atmosphere

b.     brand

c.      story

ANS: A

Tom has . . . Richmond Secondary School in 2005.

a.     graduated

b.     been

c.      attended

ANS: A

The Board recommended that the projects . handed in two weeks' time.

a.     be

b.     are

c.      will be

ANS: A

If only their commercial . . .. in the viewers' memory their brand could have been famous!

a.     had been lodged

b.     had lodged

c.      could have been lodged

ANS: B

By the time you finish the project I . . at the office.

a.     would be

b.     will be

c.      am

ANS: B

The Wall Street Journal is an . information site

a.     important

b.     highly used

c.      interactive

ANS: C

The advertiser's idea enchanted everybody as if they . .under a spell.

a.     have been

b.     were

c.      are

ANS: B

The teacher suggested that all students .. him what they don't understand

a.     had                      

b.     had asked             

c.      ask               

ANS: C

I wish he . .the importance of being up to date with everything.

a.     understood

b.     understand

c.      will understand

ANS: A

They won't make any forecasts before they . . . all the information they need.

a.     won't receive

b.     receive

c.      will receive

ANS: B

It's high time our company . .a new product.

a.     had launched

b.     launched

c.      would launch

ANS: B

. . .The have found that nearly all important decisions are made in the subconscious.

a.     engineers

b.     mathematicians

c.      psychoanalysts

ANS: C

The Internet provides e-marketers with access to a broad range of . . . segments.

a.     people

b.     users

c.      demographic

ANS: C

A client gas to make a . . ..decision if he wants to buy a pension.

a.     logical

b.     quick

c.      emotional

ANS: A

The boss required that everybody.the meeting on Monday.

a.     has attended

b.     attended

c.      attend

ANS: C

The advertisers wished their product . . . .No 1 on the market.

a.     was

b.     had been

c.      will be

ANS: B

Direct marketing is a . . . ..of marketing that attempts to send messages directly to consumers using "addressable" media such as mail and e-mail

a.     means

b.     form

c.      way

ANS: B

A well known marketing strategy is to create a . ..scheme for its loyal

a.     money

b.     shopping

c.      reward

ANS: C

Mr. Brown, the marketing manager has informed me that there will be a . . . .in his department next month.

a.     vacancy

b.     spare room

c.      opportunity

ANS: A

Kids Only area offers homework help and online magazines along with the usual games, . . . .and chatrooms.

a.     Software

b.     hardware

c.      CD's

ANS: A

B2B is a short form from Business to Business and is used . . . . those aspects of e-commerce that involve the exchange of goods and services between companies over the Internet

a.     to designate

b.     to define

c.      to decide

ANS: A

The new manager behaved as . . ..everyone around him.

a.     liked

b.     likes

c.      has liked

ANS: A

Hurry up! Youthe reports ASAP.

a.     send

b.     sent

c.      could send

ANS: A

Advertisers should . . ..entertainment with selling.

a.     add

b.     multiply

c.      match

ANS: C

Heaven.for you to leave the country!

a.     forbid

b.     shall forbid

c.      forbade

ANS: A

My present employer . . ..his business.

a.     lets

b.     is closing down

c.      leaves

ANS: B

I will send you a message as soon as I . . .. . ..this chapter.

a.     shall finish reading

b.     finish reading

c.      will finish reading

ANS: B

In the late 1990's the onset of pre-pay options triggered a dramatic . . ..in sales.

a.     raising

b.     upturn

c.      lift

ANS: B

..that a good manager should have only technical skills.

a.     don't be it

b.     shan't be it

c.      not be it

ANS: C

Please, stop the car before you . . . .my house

a.     reach

b.     will reach

c.      will arrive

ANS: A

I would like very much to have the . . ..to work for such a big company as yours.

a.     vacancy

b.     opportunity

c.      occasion

ANS: B

.what may, if you are decided to become a manager, you'll do it in the end.

a.     come;

b.     bring

c.      will come

ANS: A

Companies that sell credit know that they must strike . . between keeping the old customers and attracting new ones.

a.     a crisis

b.     a balance

c.      a problem

ANS: B

. . . . is a strategy meaning that a company uses commercial partners to attract new customers

a.     The marketing mix

b.     The affinity marketing

c.      Targeting

ANS: B

They wouldn't reduce tariffs and liberalize trade for the Most-Favoured-Nation if they . . . that those people are in need.

a.     will not know

b.     didn't know

c.      hadn't known

ANS: B

It seems that some companies have high levels of . .

a.     defection

b.     retiring

c.      leaving

ANS: A

A product's market value represents the . . .at which that product would be sold if offered publicly.

a.     price

b.     income

c.      capital

d.     turnover

ANS: A

The company has a . . ..of over 4 billion pounds.

a.     number

b.     business figure

c.      turnover

ANS: C

Search engines generate . . . . by selling banner advertising.

a.     profits

b.     revenue

c.      money

ANS: B

Interactive online services allow customers to access account . . . ..

a.     situation

b.     money

c.      balances

ANS: C

I'm looking forward to . . .news from you.

a.     get

b.     receiving

c.      receive

ANS: B

The Internet enables consumers and companies . . .. huge amounts of information

a.     to send

b.     to share

c.      to divide

ANS: B

In 1995 Heinz . . over half of its marketing budget into direct marketing and then move it back to advertising

a.     put

b.     placed

c.      sold

ANS: B

There is no genuine . . between selling and "being creative".

a.     difference

b.     clash

c.      misunderstanding

ANS: B

"The right-brain" dominated advertisers use more . ..than logic.

a.     reason

b.     intelligence

c.      intuition

ANS: C

The marketing strategies that were successful in some cases shouldn't be taken as..

a.     codes

b.     guidelines

c.      rules

ANS: C

The famous advertiser looked awkward as if he . .everyone staring at him .

a.     had hated

b.     hated

c.      would hate

ANS: B

A market leader is the company that . . .the largest quantity of a particular product and thus emerges as a leader

a.     promotes

b.     sells

c.      advertises

ANS: B

The marketing manager has ordered that the new strategies..by tomorrow at noon.

a.     have been ready

b.     be ready

c.      could be ready

ANS: B

. to say that a good manager should have more than technical skills.

a.     it's worth

b.     suffice it

c.      it's enough

ANS: B

. . . of a new product, means that it can first be produced only in the country where it was developed, then as it becomes standardized and more familiar, can be produced in other countries and exported back to where it started.

a.     The Marketing

b.     The life cycle

c.      The Marketing strategy

ANS: B

Mobile phones . . .have followed a classic 'S-shaped' curve.

a.     selling

b.     sales

c.      shopping

ANS: B

The bank owner ordered that the wages .. his stuff.

a.     must motivate

b.     will motivate

c.      motivate

ANS: C

Marketing is a social and managerial . . . .by which individuals and groups obtain what they need and want through creating and exchanging products and value others.

a.     phenomenon

b.     process

c.      fact

ANS: B

If international organizations . . ..they wouldn't donate money for people suffering from war destruction.

a.     didn't care

b.     don't matter

c.      don't care

ANS: A

Language . . much too often what people feel.

a.     explain

b.     camouflages

c.      complicates

ANS: B

If only they . . to understand the customers' expectations, they would have been much more successful with their recently launched product.

a.     manage

b.     could manage

c.      had managed

ANS: C

They . . . . agreements if they weren't necessary.

a.     would conclude

b.     didn't conclude

c.      wouldn't conclude

ANS: C

Some experts consider that the moment of truth is when the prospects or customers . . .with the advert.

a.     see

b.     engage

c.      perceive

ANS: B

He spoke as if he . . something about our advertising campaign.

a.     knew

b.     knows

c.      will know

ANS: A

In order to make online customers visit a particular web-site, marketers can use other media-print . . .

a.     letters

b.     advertising

c.      banners

ANS: B

Sometimes consumers make impulsive, . ..decisions.

a.     unconscious

b.     irresponsible

c.      subconscious

ANS: C

By means of the Internet people can be connected with just a few.

a.     mice clicks

b.     mouse click

c.      mouse clicks

ANS: C

The marketer wished he . . . more last month.

a.     would have sold

b.     sold

c.      had sold

ANS: C

We cannot . . ..on the public without repaying them.

a.     upset

b.     intrude

c.      disturb

ANS: B

We wouldn't desire to buy so many things if we . . . . their commercials before.

a.     saw

b.     wouldn't see

c.      didn't see

ANS: C

The executives that the company's policy be well known by the public.

a.     have desired

b.     would desire

c.      desire

ANS: C

..what you want, I strongly believe that our HR manager knows how to deal with people.

a.     perform

b.     say

c.      make

ANS: B

If only we . . . ..to work in advertising ten years ago!

a.     had started

b.     have started

c.      start

ANS: A

On 1 January 1985 Vodafone made the UK's first mobile . . ..

a.     call

b.     pager

c.      calling

ANS: A

Younger groups are more likely to use the Internet for entertainment and . . ..

a.     having fun

b.     having a good time

c.      socializing

ANS: C

They adopted a new shape for the Pepsi bottle in case people . ..it more.

a.     liked

b.     likes

c.      will have liked

ANS: A

Will you keep on learning until you . . . the lesson?

a.     will have understood

b.     will understand

c.      understand

ANS: C

Don't you think that this handwriting is . . . .?

a.     accepted

b.     eligible

c.      bad

d.     illegible

ANS: D

One of the most important decisions a marketing strategist should take is whether or not to use . . to stimulate purchase

a.     rewards

b.     incentives

c.      gifts

ANS: B

When I . .. sure about the result, I will let everybody know it.

a.     am

b.     shall be

c.      will be

ANS: A

C2C consumer to consumer is the oldest form of . . . facilitating people to deal directly with each other

a.     commerce

b.     trade

c.      e-business

ANS: C

The initials C2C stand for ..

a.     consumer to consumer

b.     company to company

c.      commerce to commerce

ANS: A

COMPLETION

The human resources manager ( to think). that many candidates don't know how to write a CV.

ANS: thinks

The teacher considers that your handwriting (to be ).. quite illegible.

ANS: is

One has to use only black or dark blue ink when he/she (write) an application form.

ANS: writes

Fill in the blanks with the right form of the verb so as to form correct grammatical   statements: Alice knows how to behave when she ( to go) to a job interview.

ANS: goes

Some make a big mistake because they ( to write) their covering letters on purple paper.

ANS: write

Tom knew that he (to have) to type his CV as fast as he could.

ANS: had

The girl understood that many ads (to require).. the applicants to be at least 18.

ANS: required

Bill forgot to enclose an application letter when he (to post). his CV.

ANS: posted

You didn't write too many details about your education so your CV (to be rejected) .

ANS: was rejected

The students (not apply). for a scholarship abroad when they had the chance to do so.

ANS: didn't apply

All marketers know that P. Kotler (to write).. the best books on marketing.

ANS: has written

The manager appreciates the fact that his recently launched products (to be promoted) using the best marketing strategies.

ANS: have been promoted

The customers ( to admit). that their expectations have been satisfied.

ANS: admit

It is very good that the telemarketing officers (to make) a lot of sales calls this week.

ANS: have made

"Now everybody (to admit) . . . .that P&G products have been advertised a lot lately

ANS: admits

The board admitted that the previous advertising campaign (to be). a successful one.

ANS: had been

The students (to be explained) . already.all the subjects before they took the exam.

ANS: had been explained

The new product had already offered a lot of benefits before the company (to consider). the possibility of a merger.

ANS: considered

The girl confessed that she (not know).. anything about marketing before having attended this faculty.

ANS: hadn't known

The company had created the most suitable marketing mix before they (to order). the launching of the new product.

ANS: ordered

When you start up a business you (not have) any existing customers.

ANS: don't have

A company can (to manage) to attract new customers if they allocate enough money for this.

ANS: manage

The manager hopes that his competitors (not have) better advertising means            

ANS: don't have / won't have

The marketing strategist knows that a good service could (to help).. the company to preserve the existing customers.

ANS: help

Direct marketers assume that people (to appreciate) ..the direct delivery of services.         

ANS: will appreciate / appreciate

Last year Amex Membership Miles (to create) a reward scheme that would give some value back to its loyal customers.

ANS: created

Direct marketers understood that they (can) achieve greater customer retention by switching the emphasis from product to service.

ANS: could

General marketers wanted to build brands the prospects would (to feel).. familiar with.

ANS: feel

Companies (to know).. that the incentives they offer will attract more and more customers.

ANS: know

Usually, a customer that (to buy). from a supplier for the first time will look for a lot of benefits.

ANS: buys

The Internet will help you a lot if you (know) . . .. how to use it.

ANS: know

Little Alan (use) . . .. the computer to play games if you buy him one.

ANS: will use

If you (access) . . America Online you will find a lot of information.

ANS: access

Usually young people (use) . .. the computer if they want to have fun .

ANS: use

If a message has been aimed only at selling, the Internet users (react) . ..negatively.

ANS: will react

Tom (worry).. . if his online shopping weren't delivered in due time.

ANS: would worry

If I (know) . . .how to get a sponsorship I would tell it to you.

ANS: knew

What would you have done if your country (not become) . . a member of the European Union?

ANS: hadn't become

What strategy would you opt for if your company (go) . . .bankrupt?

ANS: went

If the national currency (fall) . . .. by almost more than half this year, the living standards would be radically reduced.

ANS: fell

When the new version of the car_____________out, it was a great success. (come)

ANS: came

When the accountant ________________back to check on the company, she found that it had followed her advice. (go)

ANS: went

This year we have___________   a lot of complaints about late deliveries. (receive)

ANS: received

I am _____________with reference to the shipment of garments which we received Wednesday 25 March. (write).

ANS: writing

They have _______________the clocks so now we have to get up an hour earlier. (change)

ANS: changed

Applicants must _________ the names of four referees and a CV. (include)

ANS: include

The manager ____________ more time to do the report. (need) 

ANS: needs

The new headquarters of the company _______ very impressive. (look)

ANS: looks

We ___________ ordering from them because a lot of their products were badly designed. (stop)

ANS: stopped

I ___________ an old university colleague of mine while I was traveling to Connecticut for a business meeting. (meet)         met

ANS: met